SEO is fast becoming far more important than just rankings. It is incumbent on companies to design their web sites to have an organic search engine presence so that it can reach out to as many people as possible who are searching the web for your product or service.
To make this happen, you will need to invest in a company which provides excellent SEO services, to ensure that targeted traffic finds your web site. With so many companies offering SEO services, where do you start, how do you separate the bad from the good?
What are a few of the basic things that a businesses and web site owners can accomplish? How can they be assured that they have selected the right company to carry out their campaign? Here are a few things to consider:
Assurance: If the company you are talking about is guaranteeing you first page Google listings, you need to go deeper into how they can do this. If they are offering you quality work that will all be based on the current search engine guidelines, you are probably talking to a good company.
Nobody can guarantee search engine positioning, not even a Google employee can guarantee that. If they are offering top positioning in a short period of time, they probably are doing it illegitimately and your site may end up blacklisted.
Expect the company to give you the assurance and the guarantee that they will do the work as promised, in accordance with best practice.
Information: The Company you are talking to must answer all your questions. If you sense a reluctance answering your questions, it may indicate that either they don’t know the answer or they are using methods that are not search engine friendly. Either way, you may want to discount this company.
SEO Ethics: Many people are aware of the term SEO but few understand how it works, what it is and what benefits it can achieve for the web site and the owner. SEO is not a “get traffic quick scheme,” although adapting Black Hat methods can often get quick results, it may also get you blacklisted. Developing quality traffic takes time; but, when the exercise is carried out in accordance with the certain guidelines, your site will begin moving up the rankings, and get more on-line visibility.
Feedback: Don’t be happy with the testimonials that are on the SEO Company’s web site. Ask to see testimonials and feedback from real customers. Try to find out what others are saying; attempt to get input from sites that are not controlled by the SEO Company.
Portfolio: Check their portfolio of clients, check to see if the SEO company is living up to its mandate by searching for their clients by a meaningful keyword, see where they rank to see if the company is carrying out their promises.
This is a very simple overview of what you might look for when interviewing a company that offers SEO services. You must feel comfortable that they are going to give you an honest service that, over time, will bear dividends.